We love soft cotton terry towels.  We especially love soft cotton terry towels that are highly absorbent, stay soft through repeated washings, and are resistant to color fading, so we were really pleasantly surprised when we started using Sferra's Bello Nuovo towels ourselves.  Featuring a new dyeing process that helps preserve the colors even with exposure to sun, chlorine and beauty products, the Sferra Bello Nuovo towels we have used come out of the wash so soft and delightful we just love to use them.