How to Choose a PillowHow to Choose a Pillow, courtesy of St. Geneve Down:
Is it time for a new pillow? If your
pillow looks worn out, and has lost its shape - if it seems flat - then
it is no longer supporting your neck, and it is probably interfering
with quality sleep.
Choose a new pillow wisely
Choosing the right pillow is critical to getting a good night's sleep.
You will spend 8 hours a night, 7 days a week. 365 days a year with
your face buried in your pillow. It never gets a holiday; especially
when you take your pillow with you when you travel, so choose it
wisely. Selecting a pillow is a surprisingly personal choice, yet with
our simple tips, it is quite straightforward.
Allergies? St. Geneve natural fills are all
processed according to the Zurguard system, so all St. Geneve down pillows are
guaranteed hypoallergenic. These pillows are all covered in a special
dust mite proof cotton cover. For more information, please see our
guarantee section, St. Geneve Down Pillow and Comforter Guarantees
Pillow Construction
St. Geneve down pillows are all covered in 100% pure cottons that are
specifically matched to each type of fill. Many styles can be machine
washed and dried at home, and all covers are Dust Mite Proof (there are
no chemical fillers to make these cottons down proof; these fillers are
inexpensive and don't last). Rather, there is a special high pressure
and heat system used the press a memory into the shape of the cotton
threads so that the fabric never looses its down-proof qualities. Very
high thread counts are not appropriate for most pillow covers as they
are treated quite differently than duvets, and will wear through
prematurely if too delicate a fabric is used.
St. Geneve uses a special rolled seam on our washable pillows, which makes the
edges more down proof, so there is no piping. 
Choose the firmness
The
right firmness will let your neck muscles relax, and may even alleviate
snoring. You will certainly wake up feeling more refreshed.
You should choose the right firmness to provide
neck and spine support for your particular physical size, sleeping
habits, and individual preference.
Any new pillow will lose about 10% to 15% of its original puffiness
within the first few nights of use, so please be mindful of this when
choosing your pillow.
Choose the pillow size
There are many pillow sizes available:
Regular, Standard, Queen Pillows:
these sizes are the most appropriate for sleeping pillows as the fill
is held properly in place. For the best appearance, we suggest a standard or queen
pillow on a twin bed, and a pair of standard or queen pillows on a full or queen
bed, and use three regular or standard size pillows across a king bed. The
pillows you sleep on should be where most of your pillow budget goes
to, so therefore get the best you can afford.
King Pillows:
the fill in this larger size tends to shift too much, and is not really
appropriate to sleep on. They are best used in pairs for a decorative
effect on a king bed, covered with either pillow cases, or better yet,
pillow shams (these can be a less expensive grade).
26" x 26" Euro Pillows: This
pillow is often used for sitting up in bed, and for a decorative
effect. We suggest using two on a full size bed, and three on a king or
queen sized bed.
31" x 31" Grand Euros Pillows:
This size has been widely popular in Europe for generations. We suggest
Grand Euros if you like to sit up in bed to read or watch TV. Use two
on a queen sized bed, and two or three on a king sized bed.

Choose the comfort
You
should choose the right compression to suit your preference. This is
not to be confused with 'firmness'. Compression is how much the pillow
will sink down and then spring back up again. The higher the quality of
the pillow, the better the compression. Pillows with a higher feather
content tend to compress less, and those with better quality down will
compress and spring back more. An all feather pillow will not compress
or spring back very much at all (as well as not being very comfortable).
Mostly,
this is a subjective decision based on personal preference. Do you
prefer that soft and sumptuous luxury feel, where the pillow puffs up
like a cloud, or do you prefer a pillow that stays the same and does
not compress? If you tend to toss and turn during the night, choose a
higher quality down pillow, as the firmness will adjust better to you
position as you move.
Down Pillows:
a good quality, wonderful compression down that will compress and
spring back very well. Down adjust well to the shape of the head and
neck, and provides superb support. A very high quality down will
provide support when needed, and will always feel luxurious. As you go
up in the quality of down filling, the compression gets better. With
care, these pillows will last for years, and the higher the quality of
the down, the longer the pillow will last. While most of these are
machine washable, we highly recommend always using a good pillow
protector.
Down & Feather Pillows:
these have less compression, and are more appropriate for those who
prefer a firmer pillow with less 'puffiness'. They are also recommended
for Euro squares (the types of pillows you would lean against). They
are also very good for those that like two pillows, so use as the
second pillow. We make the Chateau pillow specifically for these
conditions. With care, these pillows will last for years. These pillows
must be professionally cleaned, therefore the use of a pillow protector
is required.
Feather pillows: very
little compression, and really only appropriate for decorative pillows
and cushions (or unwanted overnight guests!). With care, these pillows
will last for years. Since feathers are difficult to dry, these pillows
should be professionally dry cleaned, and therefore a pillow protector
is also required.
Synthetic pillows: these pillows have some compression, and with care, these pillows will
last for about one year before going flat and lifeless. This is the
main drawback of synthetics. If you compare an old polyester pillow
with a new one, there is a striking difference. These pillows are
machine washable.
Choose a good pillow protector
Always use a good quality pillow protector. A good pillow protector
will literally add years to the life of a natural fill pillow. Unlike
the pillows themselves, pillow protectors are designed to be washed
frequently. If the sleeper tends to have oily hair or perspires during
the course of the night, we recommend the use of a quilted protector,
such as Dormeir, as this will absorb better than plain cotton
protectors.St. Geneve Down Pillows can be found here: St. Geneve Down Pillows.
Pillow Design
Sealed Seams Most St.Geneve pillows are made with a special sealed edge seam. There is no piping because, as the picture shows, the fabric is rolled and then sewn. This makes an inside fold that prevents any leaks along the edge.

Most conventionally made down pillows have a decorative piping which looks very nice, but as you can see from this end view diagram, the seam can't be sealed, which is most likely to cause aggravating leaks.
Gusseted Pillows
Pillow covers are made of fabric, not a rigid material, so as soon as you use the pillow, the seam will relax to its most natural "pillow shape" as shown in diagram "B". The pillow will not loft higher, or hold fill against the side any better, because of the soft and flexible fabric that is covering the pillow. The purpose for this is so that the pillow looks good and attractive when purchased, but like any pillow, after usage and washings the pillow will not keep this shape forever.

We don't care for this design, since there is no advantage to this style except that it looks attractive in the package. The greatest disadvantage to this style is that an extra seam is added, which doubles the possibility of leaks, especially if the seams have piping.
Chambered Pillows
These are pillows that have sections that hold different kinds of fill in separate chambers. For example a middle chamber filled with a feather/down blend in the center of a pillow for support, with a chamber of down on top for softness (Please see St Geneve Chateau Pillows). A lot of these pillows work quite well. Their main drawback is that they are difficult to clean, but if you use a good pillow protector at all times the pillow should last for years.
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